SMS-iT CRM and GHL are both CRM solutions with distinct differences in focus and feature offerings. While GHL is an all-in-one CRM without a specific communication focus, SMS-iT CRM stands out as a semi-sentient communication-focused platform tailored for sales and marketing activities. Although all features available in GHL are also present in SMS-iT CRM, the latter offers more robust and sophisticated versions of overlapping features.
