Playbooks for Seasonal Spikes (Retail & E-com)

Playbooks for Seasonal Spikes (Retail & E-com)

Seasonal spikes in retail and e-commerce are phenomena that every business must navigate to maximize their potential during peak shopping periods. These spikes often coincide with holidays, special events, or seasonal changes, leading to increased consumer demand....
Playbooks for Seasonal Spikes (Retail & E-com)

Playbooks for Seasonal Spikes (Retail & E-com)

Seasonal spikes in retail and e-commerce are phenomena that every business must navigate to maximize their potential during peak shopping periods. These spikes often coincide with holidays, special events, or seasonal changes, leading to increased consumer demand....
RCS Design Patterns: Cards, Carousels, and CTAs

RCS Design Patterns: Cards, Carousels, and CTAs

In the rapidly evolving landscape of digital communication, Rich Communication Services (RCS) has emerged as a game-changer, offering businesses a powerful platform to engage with their customers. Unlike traditional SMS, RCS provides a rich, interactive experience...
How to Run a 24/7 “Follow-the-Sun” Inbox

How to Run a 24/7 “Follow-the-Sun” Inbox

The Follow-the-Sun model is a strategic approach that allows businesses to operate around the clock by leveraging global teams across different time zones. This model is particularly beneficial for organizations that require continuous service delivery, such as...
Personalization Without the Creep Factor

Personalization Without the Creep Factor

In today’s fast-paced digital landscape, personalization has emerged as a cornerstone of effective customer engagement. Businesses are increasingly recognizing that consumers expect tailored experiences that resonate with their individual preferences and needs....
SMS vs Push vs Email: Which Gets Action and When

SMS vs Push vs Email: Which Gets Action and When

In the ever-evolving landscape of digital communication, businesses are constantly seeking effective ways to engage with their audience. Among the myriad of channels available, SMS, push notifications, and email stand out as three of the most powerful tools for...
Appointment Guardrails: Buffers, Limits, Conflicts

Appointment Guardrails: Buffers, Limits, Conflicts

In the fast-paced world of business, appointments serve as the backbone of effective communication and collaboration. However, without proper structure, these appointments can quickly devolve into chaotic encounters that waste time and resources. This is where...
15 CTAs That Explode Reply Rates (Data-Driven)

15 CTAs That Explode Reply Rates (Data-Driven)

In the ever-evolving landscape of digital marketing, the importance of effective Calls to Action (CTAs) cannot be overstated. CTAs serve as the bridge between a potential customer’s interest and the desired action you want them to take, whether it’s signing up for a...