Segmentation That Matters: Behavior > Demographics

Segmentation That Matters: Behavior > Demographics

In the ever-evolving landscape of marketing, understanding consumer behavior has become paramount. Traditional segmentation methods often fall short in capturing the nuances of customer preferences and motivations. By focusing on behavior, businesses can gain a more...
The First 100 Days With SMS-iT (Milestones)

The First 100 Days With SMS-iT (Milestones)

In the rapidly evolving landscape of business technology, SMS-iT stands out as a revolutionary platform that integrates the functionalities of a Customer Relationship Management (CRM) system, an Enterprise Resource Planning (ERP) system, and over 60 microservices into...
How to Score Leads Without Black Boxes

How to Score Leads Without Black Boxes

Lead scoring is a pivotal process in the realm of sales and marketing, serving as a systematic approach to ranking prospects based on their perceived value to the organization. By assigning numerical values to leads, businesses can prioritize their outreach efforts,...
Agency Profitability: Fixed-Scope, No-Stack Offers

Agency Profitability: Fixed-Scope, No-Stack Offers

In the rapidly evolving landscape of digital services, agencies are increasingly turning to fixed-scope, no-stack offers as a means to streamline their operations and deliver predictable results. Fixed-scope offers are defined by their clear boundaries and...
The “First 7 Days” Customer Journey Map (Templates)

The “First 7 Days” Customer Journey Map (Templates)

In today’s fast-paced digital landscape, understanding the customer journey has become paramount for businesses aiming to thrive. Customer journey mapping is a strategic approach that visualizes the steps a customer takes from the moment they first engage with a...
Ghosted? The Three-Note Revival Sequence

Ghosted? The Three-Note Revival Sequence

The Three-Note Revival Sequence is a conceptual framework designed to facilitate personal and professional rejuvenation through a structured approach. This sequence emphasizes the importance of three distinct yet interconnected elements that can lead to transformative...
Win-Backs Without Discounts: Value > Price

Win-Backs Without Discounts: Value > Price

In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...
Win-Backs Without Discounts: Value > Price

Win-Backs Without Discounts: Value > Price

In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...
Win-Backs Without Discounts: Value > Price

Win-Backs Without Discounts: Value > Price

In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...
Win-Backs Without Discounts: Value > Price

Win-Backs Without Discounts: Value > Price

In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...