The “Ladder of Trust”: Earn, Don’t Demand

The “Ladder of Trust”: Earn, Don’t Demand

In today’s fast-paced digital landscape, trust has become a cornerstone of successful relationships, whether personal or professional. The “Ladder of Trust” serves as a metaphorical framework that illustrates the gradual process of building trust over time. Just...
From Abandoned Cart to Loyal Customer

From Abandoned Cart to Loyal Customer

The phenomenon of abandoned carts is a significant challenge faced by e-commerce businesses today. It occurs when potential customers add items to their shopping carts but leave the website without completing the purchase. This behavior can be attributed to various...
The API Way: When to Extend vs Use Built-Ins

The API Way: When to Extend vs Use Built-Ins

In the rapidly evolving landscape of technology, APIs (Application Programming Interfaces) have emerged as a cornerstone for enabling seamless communication between different software applications. They serve as bridges that allow disparate systems to interact, share...
The First 5 Tests to Run in Any Funnel

The First 5 Tests to Run in Any Funnel

In the ever-evolving landscape of digital marketing, understanding the customer journey is paramount. Funnel testing serves as a critical tool for businesses aiming to optimize their sales processes and enhance customer engagement. By analyzing each stage of the sales...
Make Compliance a Feature, Not a Tax

Make Compliance a Feature, Not a Tax

In today’s rapidly evolving business landscape, compliance is no longer just a regulatory obligation; it has emerged as a vital business asset. Organizations that recognize compliance as an integral part of their operational framework can leverage it to enhance...
The Agentic Sales Room: Live + Automated Coaching

The Agentic Sales Room: Live + Automated Coaching

In the rapidly evolving landscape of sales, the Agentic Sales Room represents a groundbreaking shift in how businesses approach their sales strategies. At the heart of this innovative concept is SMS-iT, the world’s first No-Stack Agentic AI Platform that seamlessly...
NPS, CSAT, CES: Which Metric Matters for Your Stage?

NPS, CSAT, CES: Which Metric Matters for Your Stage?

In today’s competitive landscape, understanding customer experience metrics is paramount for businesses aiming to thrive. These metrics serve as vital indicators of how customers perceive their interactions with a brand, providing insights that can drive...
The “No New Tools” Rule: Grow Inside SMS-iT

The “No New Tools” Rule: Grow Inside SMS-iT

The “No New Tools” rule is a strategic approach that encourages organizations to maximize the potential of their existing tools and resources before introducing new ones. This principle is particularly relevant in today’s fast-paced business environment, where the...
Attribution for Humans: Dashboards People Use

Attribution for Humans: Dashboards People Use

Attribution in human behavior refers to the process by which individuals interpret and assign causes to their own actions and the actions of others. This psychological phenomenon is crucial for understanding how people make decisions, form opinions, and develop...
Templates for Regulated Industries (Copy & Flow)

Templates for Regulated Industries (Copy & Flow)

In regulated industries, the significance of templates cannot be overstated. These sectors, which include healthcare, finance, pharmaceuticals, and food safety, operate under stringent guidelines that demand precision and compliance. Templates serve as foundational...