The Human Touch: When to Escalate From AI

The Human Touch: When to Escalate From AI

In recent years, artificial intelligence (AI) has emerged as a transformative force in the realm of customer service. Businesses are increasingly adopting AI technologies to streamline operations, enhance customer interactions, and improve overall service delivery....
Behavior-Based Nurture: Signals Over Stages

Behavior-Based Nurture: Signals Over Stages

Behavior-based nurture is a concept that emphasizes the importance of environmental influences on an individual’s behavior and development. It posits that behaviors are not solely innate but are significantly shaped by interactions with caregivers, peers, and...
CRM + ERP + Comms: Why Unification Wins

CRM + ERP + Comms: Why Unification Wins

In the modern business landscape, Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), and communications systems are pivotal components that drive operational efficiency and customer satisfaction. CRM systems focus on managing a company’s...
SLAs You Can Keep: Automation + Clear Handoffs

SLAs You Can Keep: Automation + Clear Handoffs

Service Level Agreements (SLAs) are critical components in the landscape of business operations, serving as formal contracts that define the expected level of service between providers and clients. They establish clear expectations regarding service delivery,...
Ops Without Tickets: Resolve Before It Queues

Ops Without Tickets: Resolve Before It Queues

In the fast-paced world of business operations, the traditional ticketing system has long been a staple for managing issues and requests. However, as organizations strive for greater efficiency and responsiveness, the concept of “Ops Without Tickets” is...
The Lead Audit: Fix the First 5 Leaks

The Lead Audit: Fix the First 5 Leaks

In the fast-paced world of business, lead generation is a critical component of success. However, many organizations overlook the importance of conducting regular lead audits. A lead audit serves as a comprehensive evaluation of the processes and systems in place for...
Lead Scoring That Isn’t Guesswork

Lead Scoring That Isn’t Guesswork

In the fast-paced world of sales and marketing, lead scoring has emerged as a pivotal strategy for businesses aiming to optimize their conversion rates. Lead scoring is the process of assigning a value to each lead based on various attributes and behaviors, allowing...
Sales Ops 2.0: From Activity Metrics to Outcome Metrics

Sales Ops 2.0: From Activity Metrics to Outcome Metrics

In the ever-evolving landscape of sales operations, the transition from activity metrics to outcome metrics represents a significant paradigm shift. Traditionally, sales teams have relied heavily on activity metrics—such as the number of calls made, emails sent, or...
7 Places to Use QR Codes That Actually Work

7 Places to Use QR Codes That Actually Work

In the digital age, the way we interact with information has evolved dramatically, and one of the most significant innovations in this realm is the Quick Response (QR) code. Originally developed in 1994 for the automotive industry in Japan, QR codes have transcended...