Ops Without Tickets: Resolve Before It Queues

Ops Without Tickets: Resolve Before It Queues

In the fast-paced world of business operations, the traditional ticketing system has long been a staple for managing issues and requests. However, as organizations strive for greater efficiency and responsiveness, the concept of “Ops Without Tickets” is...
The Lead Audit: Fix the First 5 Leaks

The Lead Audit: Fix the First 5 Leaks

In the fast-paced world of business, lead generation is a critical component of success. However, many organizations overlook the importance of conducting regular lead audits. A lead audit serves as a comprehensive evaluation of the processes and systems in place for...
Lead Scoring That Isn’t Guesswork

Lead Scoring That Isn’t Guesswork

In the fast-paced world of sales and marketing, lead scoring has emerged as a pivotal strategy for businesses aiming to optimize their conversion rates. Lead scoring is the process of assigning a value to each lead based on various attributes and behaviors, allowing...
Sales Ops 2.0: From Activity Metrics to Outcome Metrics

Sales Ops 2.0: From Activity Metrics to Outcome Metrics

In the ever-evolving landscape of sales operations, the transition from activity metrics to outcome metrics represents a significant paradigm shift. Traditionally, sales teams have relied heavily on activity metrics—such as the number of calls made, emails sent, or...
7 Places to Use QR Codes That Actually Work

7 Places to Use QR Codes That Actually Work

In the digital age, the way we interact with information has evolved dramatically, and one of the most significant innovations in this realm is the Quick Response (QR) code. Originally developed in 1994 for the automotive industry in Japan, QR codes have transcended...
Onboarding Checkpoints: Prevent Silent Failure

Onboarding Checkpoints: Prevent Silent Failure

In the ever-evolving landscape of business, the onboarding process has emerged as a critical component in ensuring employee success and retention. Onboarding checkpoints serve as pivotal milestones that guide new hires through their initial experiences within an...
The 12-Email Alternative: SMS/RCS Drips That Convert

The 12-Email Alternative: SMS/RCS Drips That Convert

In the ever-evolving landscape of digital marketing, SMS and RCS (Rich Communication Services) drips have emerged as powerful tools for engaging customers and driving conversions. These messaging strategies allow businesses to communicate with their audience in a...
Agency Case Study: From 14 Tools to One No-Stack

Agency Case Study: From 14 Tools to One No-Stack

In today’s fast-paced business environment, organizations are often faced with the daunting challenge of managing a multitude of tools and platforms. Each department may rely on its own set of applications, leading to a fragmented ecosystem that complicates...
The “Anti-Spam” Copybook: Respectful Marketing

The “Anti-Spam” Copybook: Respectful Marketing

In an era where digital communication reigns supreme, the term “spam” has become synonymous with unwanted, intrusive marketing tactics that often alienate potential customers. The “Anti-Spam” Copybook serves as a guiding framework for...
The “Micro-Demo” Strategy: 3-Minute Wins

The “Micro-Demo” Strategy: 3-Minute Wins

In the fast-paced world of digital marketing and sales, the ability to capture attention quickly is paramount. Enter the micro-demo strategy—a powerful tool that allows businesses to showcase their products or services in a concise, engaging manner. This approach is...