In the world of sales and marketing, the term "cold prospect" refers to individuals or businesses that have had little to no prior interaction with your brand. These prospects are often unaware of the value your products or services can bring to their lives or...
SMS-iT Blog
The Future of CRM-Based Outreach: Predict, Don’t Chase
The landscape of customer relationship management (CRM) has undergone a remarkable transformation over the years. Initially, CRM systems were primarily focused on storing customer data and managing interactions. Businesses relied heavily on manual processes,...
The Hidden Link Between Timing and Deal-Closing
In the fast-paced world of sales, timing can be the difference between a successful transaction and a missed opportunity. The ability to recognize and act upon the right moment to engage with a potential customer is crucial. Sales professionals who master the art of...
Why SMS Is Still the Most Powerful Marketing Channel
In an age where digital communication is constantly evolving, SMS marketing stands out as a timeless and powerful tool for businesses. Despite the rise of social media, email, and other digital marketing channels, SMS marketing has maintained its relevance and...
How to Use RCS to Skyrocket Engagement Rates
Rich Communication Services (RCS) is a protocol designed to enhance traditional SMS messaging by providing a more interactive and feature-rich experience. Unlike standard SMS, which is limited to text and basic multimedia, RCS allows businesses to send messages that...
How to Create Intelligent Customer Journeys Automatically
The customer journey is a multifaceted process that encompasses every interaction a potential customer has with a brand, from the initial awareness to the final purchase and beyond. Understanding this journey is crucial for businesses aiming to create meaningful...
5 AI Workflows That Shorten Sales Cycles by 60%
In the fast-paced world of sales, the integration of artificial intelligence (AI) is revolutionizing how businesses operate. Gone are the days when sales teams relied solely on intuition and manual processes to drive results. Today, AI workflows are transforming the...
The Art of Conversational Selling in the AI Era
In the fast-paced world of sales, the traditional methods of pitching products and services are rapidly evolving. Enter conversational selling, a dynamic approach that emphasizes dialogue over monologue, fostering genuine connections between sales professionals and...
Why AI-Generated Copy Beats Manual Scripts
In the rapidly evolving landscape of digital marketing and content creation, AI-generated copy has emerged as a game-changer. Businesses are increasingly turning to artificial intelligence to produce high-quality written content that resonates with their target...
Why Timely Messages Create Exponential ROI
In the fast-paced world of marketing, the ability to deliver timely messages can be the difference between a successful campaign and a missed opportunity. Timely messages are not just about sending information at the right moment; they encapsulate the essence of...
How to Connect With 1,000 Prospects Automatically
In today's fast-paced business environment, the ability to efficiently identify and engage potential customers is paramount. Automated prospecting harnesses the power of technology to streamline this process, allowing businesses to focus on what truly matters:...
How AI Identifies Your Next 100 Paying Customers
In today's fast-paced business landscape, the ability to identify paying customers is more crucial than ever. With the advent of artificial intelligence (AI), companies can now leverage advanced technologies to streamline their customer identification processes. Gone...
5 Outreach Metrics That Reveal Hidden Revenue
In the fast-paced world of business, understanding outreach metrics is crucial for any organization aiming to thrive. Outreach metrics serve as the compass that guides businesses in their marketing and sales efforts, providing insights into how effectively they are...
The AI Copy Framework That Turns Words Into Sales
In the rapidly evolving landscape of digital marketing, the ability to craft compelling copy is more crucial than ever. Enter the AI Copy Framework, a revolutionary approach that harnesses the power of artificial intelligence to enhance the art of copywriting. This...
The “Predict and Pitch” Model for Smarter Selling
In the ever-evolving landscape of sales, the Predict and Pitch model has emerged as a game-changer for businesses looking to enhance their sales strategies. This innovative approach combines data-driven insights with personalized communication, allowing sales teams to...
The Secret to Higher Reply Rates Using Predictive Signals
In the fast-paced world of business, understanding predictive signals is crucial for staying ahead of the competition. Predictive signals are indicators that help businesses anticipate customer behavior and preferences, allowing them to tailor their strategies...
How Voice + SMS Create Human-Like Conversations at Scale
In today's fast-paced digital landscape, the way we communicate has evolved dramatically. Voice and SMS have emerged as two of the most powerful tools for connecting with customers, clients, and colleagues. These channels not only facilitate instant communication but...
How to Build Trust Through Smart Messaging
In today's fast-paced digital landscape, trust has become a cornerstone of effective communication. Whether you're a small business owner or part of a large enterprise, the way you convey your messages can significantly impact your relationship with customers. Trust...
Why SMS Outperforms Email for Conversions
In the ever-evolving landscape of digital marketing, SMS and email marketing stand out as two of the most effective channels for engaging customers and driving conversions. As businesses strive to connect with their audiences in meaningful ways, the integration of...
Build Outreach That Feels Personal — Even at Scale
In today's fast-paced digital landscape, personalized outreach has emerged as a cornerstone of effective communication strategies. Businesses are inundated with generic messages that often fail to resonate with their target audience. This is where the power of...



















