SMS-iT Blog

Uncategorized
Turning Dark Funnel Signals Into Conversations

Turning Dark Funnel Signals Into Conversations

In the ever-evolving landscape of digital marketing, the concept of "dark funnel signals" has emerged as a critical area of focus for businesses seeking to optimize their customer acquisition strategies. Dark funnel signals refer to the elusive data points that...

Offer Architecture for Services: Tier, Bonus, Proof

Offer Architecture for Services: Tier, Bonus, Proof

In the rapidly evolving landscape of business, understanding offer architecture is crucial for any organization aiming to thrive. Offer architecture refers to the strategic framework that outlines how products or services are presented to potential customers. It...

Offer Architecture: Bonuses, Guarantees, and Risk Reversal

Offer Architecture: Bonuses, Guarantees, and Risk Reversal

In the ever-evolving landscape of digital marketing and sales, the concept of offer architecture has emerged as a pivotal strategy for businesses aiming to enhance their conversion rates and customer engagement. Offer architecture refers to the structured design of an...

Playbooks for PLG: From Trial to Paid Without Humans

Playbooks for PLG: From Trial to Paid Without Humans

In the rapidly evolving landscape of business, Product-Led Growth (PLG) has emerged as a transformative approach that places the product at the forefront of customer acquisition and retention strategies. As organizations strive to adapt to this paradigm, the need for...

The Multi-Channel Quiz Funnel (Copy + Flow)

The Multi-Channel Quiz Funnel (Copy + Flow)

In the ever-evolving landscape of digital marketing, the multi-channel quiz funnel has emerged as a powerful tool for engaging audiences and driving conversions. This innovative approach combines the interactive nature of quizzes with the strategic elements of a sales...

12 “Stop Doing This” Habits in Outreach

12 “Stop Doing This” Habits in Outreach

In the fast-paced world of business, effective outreach habits are essential for success. Whether you are a startup looking to establish your brand or an established company aiming to expand your market reach, the way you communicate with potential clients can make or...

Proactive Support: Fix It Before They Ask

Proactive Support: Fix It Before They Ask

Proactive support is a forward-thinking approach to customer service that emphasizes anticipating customer needs and addressing potential issues before they escalate. Unlike traditional support models that react to problems as they arise, proactive support involves a...

Inbox SLAs That Don’t Burn Out Teams

Inbox SLAs That Don’t Burn Out Teams

In the fast-paced world of business communication, Service Level Agreements (SLAs) for inbox management have become a critical component of operational efficiency. An Inbox SLA defines the expected response times for incoming messages, whether they come through email,...

The Rep Assist Bar: Context, Next Best Action

The Rep Assist Bar: Context, Next Best Action

In the ever-evolving landscape of sales, the Rep Assist Bar emerges as a transformative tool designed to empower sales representatives with actionable insights and streamlined processes. This innovative feature is not merely a supplementary tool; it represents a...

The Humans-in-the-Loop Handbook

The Humans-in-the-Loop Handbook

In the rapidly evolving landscape of artificial intelligence (AI) and machine learning, the concept of "Humans-in-the-Loop" (HITL) has emerged as a pivotal framework for enhancing the efficacy and reliability of AI systems. This handbook serves as a comprehensive...

How to Productize Your Services With SMS-iT Packs

How to Productize Your Services With SMS-iT Packs

In the rapidly evolving landscape of business services, productization has emerged as a transformative strategy that allows companies to package their offerings into standardized, easily marketable products. This approach not only simplifies the sales process but also...

Security Posture 101 for RevOps Leaders

Security Posture 101 for RevOps Leaders

In today’s digital landscape, understanding the basics of security posture is paramount for any organization aiming to protect its assets and maintain customer trust. Security posture refers to the overall security status of an organization’s networks, information,...

How to Merge Duplicates Without Losing History

How to Merge Duplicates Without Losing History

In the realm of data management, the significance of merging duplicate records cannot be overstated. Duplicate entries can lead to confusion, inefficiencies, and inaccuracies that hinder an organization’s ability to make informed decisions. When multiple records exist...

Copy Frameworks: PAS, AIDA, 4P—When to Use Which

Copy Frameworks: PAS, AIDA, 4P—When to Use Which

In the ever-evolving landscape of digital marketing and communication, the ability to convey messages effectively is paramount. Copy frameworks serve as essential tools that guide marketers, writers, and communicators in crafting compelling narratives that resonate...

The Free Lead Engine: Activate 500K+ Verified Leads/Month

The Free Lead Engine: Activate 500K+ Verified Leads/Month

In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative solutions to enhance their lead generation efforts. Enter SMS-iT's Free Lead Engine, a groundbreaking feature that empowers organizations to tap into a reservoir of over...

Your Brand Voice, Systematized (Persona Settings)

Your Brand Voice, Systematized (Persona Settings)

In today's fast-paced digital landscape, establishing a cohesive brand voice is more crucial than ever. A well-defined brand voice not only differentiates a company from its competitors but also fosters a deeper connection with its audience. This is where SMS-iT, the...

The “One-Field” Form: Capture, Enrich, Convert

The “One-Field” Form: Capture, Enrich, Convert

In the ever-evolving landscape of digital marketing and customer engagement, simplicity often reigns supreme. Enter the One-Field Form—a streamlined approach to data collection that prioritizes user experience while maximizing conversion potential. This innovative...

Event Ops: Check-Ins, Surveys, and Follow-Ups

Event Ops: Check-Ins, Surveys, and Follow-Ups

In today's fast-paced world, the efficiency of check-in processes can significantly impact the overall experience of attendees at events, conferences, and meetings. An effective check-in system not only sets the tone for the event but also ensures that participants...

Pricing Psychology for Agencies Selling No-Stack

Pricing Psychology for Agencies Selling No-Stack

Pricing is not merely a number; it is a complex interplay of consumer perception, market dynamics, and psychological triggers. Understanding the psychology behind pricing can significantly enhance a business's ability to attract and retain customers. When consumers...