In the ever-evolving landscape of digital marketing, understanding the intricacies of customer journeys is paramount. Funnel forensics is a critical approach that allows businesses to dissect and analyze the various stages of their sales funnels, identifying where...
SMS-iT Blog
How to Coach Reps With Real Call Snippets
In the realm of coaching, particularly within sales and customer service environments, the use of call snippets has emerged as a transformative tool. Call snippets are short, focused segments of recorded conversations that highlight specific interactions between...
Sales Team Onboarding: Day 1 to First Demo
The sales team onboarding process is a critical component of any organization’s strategy to ensure that new hires are equipped with the necessary tools, knowledge, and skills to succeed. In today’s fast-paced business environment, where customer expectations are...
Multi-Channel Cadence Planner (Free Template)
In today's fast-paced digital landscape, businesses are constantly seeking innovative ways to engage their customers and streamline their operations. Enter the Multi-Channel Cadence Planner, a strategic tool designed to enhance communication across various platforms...
From Monitoring to Coaching: Call Analytics That Teach
The landscape of call analytics has undergone a remarkable transformation over the years, evolving from basic call tracking to sophisticated systems that leverage advanced technologies. Initially, call analytics focused primarily on quantifying call volume and...
The Demo Day Funnel: From Invite to Signed
Demo Day is a pivotal event in the lifecycle of any innovative product or service, particularly for startups and tech companies. It serves as a platform where entrepreneurs showcase their ideas, products, and solutions to potential investors, partners, and customers....
How to Sell No-Stack to the CFO (Numbers Inside)
In today’s fast-paced business environment, Chief Financial Officers (CFOs) are tasked with navigating complex financial landscapes while ensuring that their organizations remain competitive and profitable. The role of a CFO has evolved beyond traditional financial...
Conversational UX: 9 Principles for Higher Replies
In the rapidly evolving digital landscape, the way businesses interact with their customers is undergoing a significant transformation. Conversational User Experience (UX) is at the forefront of this change, emphasizing the importance of dialogue between users and...
Security Signals Your Enterprise Buyers Expect
In today's digital landscape, security has become a paramount concern for enterprise buyers. As organizations increasingly rely on technology to drive their operations, the need for robust security measures has never been more critical. Security signals serve as...
Micro-Communications: Tiny Messages, Big Impact
In an age where attention spans are dwindling and information overload is a daily challenge, micro-communications have emerged as a vital tool for effective interaction. These brief, concise messages are designed to convey essential information quickly and...
The “Ladder of Trust”: Earn, Don’t Demand
In today's fast-paced digital landscape, trust has become a cornerstone of successful relationships, whether personal or professional. The “Ladder of Trust” serves as a metaphorical framework that illustrates the gradual process of building trust over time. Just as...
From Abandoned Cart to Loyal Customer
The phenomenon of abandoned carts is a significant challenge faced by e-commerce businesses today. It occurs when potential customers add items to their shopping carts but leave the website without completing the purchase. This behavior can be attributed to various...
The API Way: When to Extend vs Use Built-Ins
In the rapidly evolving landscape of technology, APIs (Application Programming Interfaces) have emerged as a cornerstone for enabling seamless communication between different software applications. They serve as bridges that allow disparate systems to interact, share...
The First 5 Tests to Run in Any Funnel
In the ever-evolving landscape of digital marketing, understanding the customer journey is paramount. Funnel testing serves as a critical tool for businesses aiming to optimize their sales processes and enhance customer engagement. By analyzing each stage of the sales...
Make Compliance a Feature, Not a Tax
In today's rapidly evolving business landscape, compliance is no longer just a regulatory obligation; it has emerged as a vital business asset. Organizations that recognize compliance as an integral part of their operational framework can leverage it to enhance their...
The Agentic Sales Room: Live + Automated Coaching
In the rapidly evolving landscape of sales, the Agentic Sales Room represents a groundbreaking shift in how businesses approach their sales strategies. At the heart of this innovative concept is SMS-iT, the world’s first No-Stack Agentic AI Platform that seamlessly...
NPS, CSAT, CES: Which Metric Matters for Your Stage?
In today's competitive landscape, understanding customer experience metrics is paramount for businesses aiming to thrive. These metrics serve as vital indicators of how customers perceive their interactions with a brand, providing insights that can drive strategic...
The “No New Tools” Rule: Grow Inside SMS-iT
The “No New Tools” rule is a strategic approach that encourages organizations to maximize the potential of their existing tools and resources before introducing new ones. This principle is particularly relevant in today’s fast-paced business environment, where the...
Attribution for Humans: Dashboards People Use
Attribution in human behavior refers to the process by which individuals interpret and assign causes to their own actions and the actions of others. This psychological phenomenon is crucial for understanding how people make decisions, form opinions, and develop...
Templates for Regulated Industries (Copy & Flow)
In regulated industries, the significance of templates cannot be overstated. These sectors, which include healthcare, finance, pharmaceuticals, and food safety, operate under stringent guidelines that demand precision and compliance. Templates serve as foundational...



















