In today's competitive landscape, businesses must recognize the significance of niche flows in their marketing and operational strategies. Niche flows refer to the tailored processes and pathways that guide specific segments of customers through their unique journeys....
SMS-iT Blog
The “First Value” Moment: Design It on Purpose
In the fast-paced world of business, the concept of the “First Value” moment has emerged as a pivotal touchpoint in customer engagement. This moment represents the instant when a customer first perceives value from a product or service, setting the stage for a lasting...
Sales Cadences That Respect the Buyer’s Time
In today's fast-paced business environment, understanding the time constraints of buyers is crucial for any organization aiming to foster meaningful relationships and drive sales. Buyers are inundated with information and requests, making it essential for businesses...
Appointment Routing: Round-Robin, Skills-Based, and Fairness
In today's fast-paced business environment, effective appointment routing is crucial for maintaining customer satisfaction and operational efficiency. As organizations strive to enhance their service delivery, the need for intelligent systems that can manage...
Real-Time Lead Scoring: What Matters, What Doesn’t
In today's fast-paced business environment, the ability to identify and prioritize leads in real-time is crucial for any organization aiming to maximize its sales potential. Real-time lead scoring allows businesses to assess the readiness of prospects to engage,...
From “Maybe Later” to “Let’s Book” (Scripts)
In today's fast-paced business environment, understanding the customer mindset is crucial for any organization aiming to thrive. Customers are not just looking for products or services; they seek solutions that resonate with their needs and aspirations. This is where...
Agent Hand-offs: From Bot to Human Without Whiplash
In today's fast-paced digital landscape, businesses are increasingly recognizing the importance of providing a seamless customer experience. As customer expectations evolve, the demand for efficient and effective communication channels has never been higher. This is...
RCS in 2025: Rich Messages That Outperform Email
Rich Communication Services (RCS) represents a significant leap forward in the realm of messaging technology, offering a more dynamic and engaging alternative to traditional SMS. As businesses and consumers alike seek more interactive and visually appealing...
Nurture to Community: Handshakes That Last
In an increasingly digital world, the significance of building lasting connections cannot be overstated. Relationships, whether personal or professional, form the backbone of our social fabric. They foster collaboration, enhance communication, and create networks that...
The Post-Event OS: Nurture, Score, Convert
In the rapidly evolving landscape of business, the Post-Event Operating System (OS) has emerged as a critical framework for organizations looking to maximize their engagement and conversion rates after events. This system encompasses the strategies and tools that...
The Ultimate Compliance Starter Pack
Compliance refers to the adherence to laws, regulations, guidelines, and specifications relevant to an organization’s operations. In today’s complex business environment, compliance is not merely a legal obligation; it is a critical component of a company’s reputation...
The KPI North Star: Pick the Metric Your Agents Chase
In the ever-evolving landscape of business, the concept of a KPI North Star serves as a guiding beacon for organizations striving for success. This metaphorical star represents the key performance indicators (KPIs) that align with an organization's core mission and...
Speed vs Quality: How SMS-iT Balances Both
In today's fast-paced digital landscape, businesses are constantly seeking innovative solutions to enhance their communication strategies. SMS-iT stands at the forefront of this evolution, offering a revolutionary No-Stack Agentic AI Platform that unifies CRM, ERP,...
Inbound-to-Meeting in 15 Minutes (How-To)
The inbound-to-meeting process is a critical component of modern business strategies, particularly in a landscape where customer engagement is paramount. This process begins when potential leads express interest in a product or service, often through various channels...
RAG Templates: How SMS-iT Avoids Wrong Turns
RAG Templates, which stand for Red, Amber, and Green Templates, are strategic tools used to assess and visualize the status of various projects, tasks, or initiatives within an organization. The color-coded system provides a straightforward way to communicate progress...
Customer Success Automations: Renewals Without Surprises
In today's fast-paced business environment, customer success has emerged as a critical component of sustainable growth. Companies are increasingly recognizing that retaining existing customers is just as important, if not more so, than acquiring new ones. This shift...
Treat Docs as Data: Tutor-iT for SOP Extraction
In the rapidly evolving landscape of business operations, the ability to efficiently manage and extract information from documents is paramount. Enter Tutor-iT, a groundbreaking feature of SMS-iT that revolutionizes the way organizations handle Standard Operating...
The 7-Message Close: Proven Cadence You Can Clone
The 7-Message Close is a strategic communication framework designed to guide potential customers through a structured sales conversation. This method involves sending a series of seven carefully crafted messages that progressively build interest, address concerns, and...
Mapping Your Customer Journey in 90 Minutes
In today's fast-paced digital landscape, understanding the customer journey has become paramount for businesses aiming to thrive. Customer journey mapping is a strategic approach that visualizes the various stages a customer goes through when interacting with a brand,...
Sales Playbooks: 7 Agentic Flows to Close Faster
In the fast-paced world of sales, having a structured approach can make all the difference between success and failure. Sales playbooks serve as essential guides that outline strategies, tactics, and best practices for sales teams to follow. They provide a roadmap...



















