SMS-iT Blog

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The First 100 Days With SMS-iT (Milestones)

The First 100 Days With SMS-iT (Milestones)

In the rapidly evolving landscape of business technology, SMS-iT stands out as a revolutionary platform that integrates the functionalities of a Customer Relationship Management (CRM) system, an Enterprise Resource Planning (ERP) system, and over 60 microservices into...

How to Score Leads Without Black Boxes

How to Score Leads Without Black Boxes

Lead scoring is a pivotal process in the realm of sales and marketing, serving as a systematic approach to ranking prospects based on their perceived value to the organization. By assigning numerical values to leads, businesses can prioritize their outreach efforts,...

Agency Profitability: Fixed-Scope, No-Stack Offers

Agency Profitability: Fixed-Scope, No-Stack Offers

In the rapidly evolving landscape of digital services, agencies are increasingly turning to fixed-scope, no-stack offers as a means to streamline their operations and deliver predictable results. Fixed-scope offers are defined by their clear boundaries and...

The “First 7 Days” Customer Journey Map (Templates)

The “First 7 Days” Customer Journey Map (Templates)

In today's fast-paced digital landscape, understanding the customer journey has become paramount for businesses aiming to thrive. Customer journey mapping is a strategic approach that visualizes the steps a customer takes from the moment they first engage with a brand...

Ghosted? The Three-Note Revival Sequence

Ghosted? The Three-Note Revival Sequence

The Three-Note Revival Sequence is a conceptual framework designed to facilitate personal and professional rejuvenation through a structured approach. This sequence emphasizes the importance of three distinct yet interconnected elements that can lead to transformative...

Win-Backs Without Discounts: Value > Price

Win-Backs Without Discounts: Value > Price

In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...

Win-Backs Without Discounts: Value > Price

Win-Backs Without Discounts: Value > Price

In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...

Win-Backs Without Discounts: Value > Price

Win-Backs Without Discounts: Value > Price

In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...

Win-Backs Without Discounts: Value > Price

Win-Backs Without Discounts: Value > Price

In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...

Win-Backs Without Discounts: Value > Price

Win-Backs Without Discounts: Value > Price

In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...

Win-Backs Without Discounts: Value > Price

Win-Backs Without Discounts: Value > Price

In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...

Win-Backs Without Discounts: Value > Price

Win-Backs Without Discounts: Value > Price

In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...

Win-Backs Without Discounts: Value > Price

Win-Backs Without Discounts: Value > Price

In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...

Attribution That Doesn’t Lie: Multi-Touch in SMS-iT

Attribution That Doesn’t Lie: Multi-Touch in SMS-iT

Multi-touch attribution (MTA) is a sophisticated marketing measurement approach that recognizes the various touchpoints a customer interacts with before making a purchase. Unlike traditional single-touch attribution models, which credit only the first or last...

How Support Leaders Use Answer-iT to Cut Resolution Time

How Support Leaders Use Answer-iT to Cut Resolution Time

In the rapidly evolving landscape of customer support, the need for innovative solutions has never been more pressing. Enter Answer-iT, a groundbreaking tool designed to revolutionize the way support leaders manage their teams and engage with customers. As part of the...

Verticalizing Your Offer: Niche Flows That Convert

Verticalizing Your Offer: Niche Flows That Convert

In today's competitive landscape, businesses must recognize the significance of niche flows in their marketing and operational strategies. Niche flows refer to the tailored processes and pathways that guide specific segments of customers through their unique journeys....

The “First Value” Moment: Design It on Purpose

The “First Value” Moment: Design It on Purpose

In the fast-paced world of business, the concept of the “First Value” moment has emerged as a pivotal touchpoint in customer engagement. This moment represents the instant when a customer first perceives value from a product or service, setting the stage for a lasting...

Sales Cadences That Respect the Buyer’s Time

Sales Cadences That Respect the Buyer’s Time

In today's fast-paced business environment, understanding the time constraints of buyers is crucial for any organization aiming to foster meaningful relationships and drive sales. Buyers are inundated with information and requests, making it essential for businesses...

Real-Time Lead Scoring: What Matters, What Doesn’t

Real-Time Lead Scoring: What Matters, What Doesn’t

In today's fast-paced business environment, the ability to identify and prioritize leads in real-time is crucial for any organization aiming to maximize its sales potential. Real-time lead scoring allows businesses to assess the readiness of prospects to engage,...