In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...
SMS-iT Blog
Win-Backs Without Discounts: Value > Price
In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...
Win-Backs Without Discounts: Value > Price
In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...
Win-Backs Without Discounts: Value > Price
In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...
Win-Backs Without Discounts: Value > Price
In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...
Win-Backs Without Discounts: Value > Price
In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...
Win-Backs Without Discounts: Value > Price
In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...
Win-Backs Without Discounts: Value > Price
In the competitive landscape of modern business, retaining customers is as crucial as acquiring new ones. Win-back strategies are essential for re-engaging customers who have drifted away, and they can be a game-changer for businesses looking to boost their bottom...
Attribution That Doesn’t Lie: Multi-Touch in SMS-iT
Multi-touch attribution (MTA) is a sophisticated marketing measurement approach that recognizes the various touchpoints a customer interacts with before making a purchase. Unlike traditional single-touch attribution models, which credit only the first or last...
How Support Leaders Use Answer-iT to Cut Resolution Time
In the rapidly evolving landscape of customer support, the need for innovative solutions has never been more pressing. Enter Answer-iT, a groundbreaking tool designed to revolutionize the way support leaders manage their teams and engage with customers. As part of the...
Verticalizing Your Offer: Niche Flows That Convert
In today's competitive landscape, businesses must recognize the significance of niche flows in their marketing and operational strategies. Niche flows refer to the tailored processes and pathways that guide specific segments of customers through their unique journeys....
The “First Value” Moment: Design It on Purpose
In the fast-paced world of business, the concept of the “First Value” moment has emerged as a pivotal touchpoint in customer engagement. This moment represents the instant when a customer first perceives value from a product or service, setting the stage for a lasting...
Sales Cadences That Respect the Buyer’s Time
In today's fast-paced business environment, understanding the time constraints of buyers is crucial for any organization aiming to foster meaningful relationships and drive sales. Buyers are inundated with information and requests, making it essential for businesses...
Appointment Routing: Round-Robin, Skills-Based, and Fairness
In today's fast-paced business environment, effective appointment routing is crucial for maintaining customer satisfaction and operational efficiency. As organizations strive to enhance their service delivery, the need for intelligent systems that can manage...
Real-Time Lead Scoring: What Matters, What Doesn’t
In today's fast-paced business environment, the ability to identify and prioritize leads in real-time is crucial for any organization aiming to maximize its sales potential. Real-time lead scoring allows businesses to assess the readiness of prospects to engage,...
From “Maybe Later” to “Let’s Book” (Scripts)
In today's fast-paced business environment, understanding the customer mindset is crucial for any organization aiming to thrive. Customers are not just looking for products or services; they seek solutions that resonate with their needs and aspirations. This is where...
Agent Hand-offs: From Bot to Human Without Whiplash
In today's fast-paced digital landscape, businesses are increasingly recognizing the importance of providing a seamless customer experience. As customer expectations evolve, the demand for efficient and effective communication channels has never been higher. This is...
RCS in 2025: Rich Messages That Outperform Email
Rich Communication Services (RCS) represents a significant leap forward in the realm of messaging technology, offering a more dynamic and engaging alternative to traditional SMS. As businesses and consumers alike seek more interactive and visually appealing...
Nurture to Community: Handshakes That Last
In an increasingly digital world, the significance of building lasting connections cannot be overstated. Relationships, whether personal or professional, form the backbone of our social fabric. They foster collaboration, enhance communication, and create networks that...
The Post-Event OS: Nurture, Score, Convert
In the rapidly evolving landscape of business, the Post-Event Operating System (OS) has emerged as a critical framework for organizations looking to maximize their engagement and conversion rates after events. This system encompasses the strategies and tools that...