SMS-iT Blog

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Automating customer satisfaction surveys using SMS-iT CRM

Automating customer satisfaction surveys using SMS-iT CRM

Customer satisfaction has become increasingly crucial in today's competitive business landscape. The proliferation of social media platforms and online review sites has amplified the impact of customer experiences, both positive and negative. Consequently, businesses...

Mapping customer journeys with SMS-iT’s AI-powered CRM

Mapping customer journeys with SMS-iT’s AI-powered CRM

The customer journey encompasses the entire process of a customer's interaction with a company or brand, from initial awareness to post-purchase engagement. This journey is not linear and can vary significantly across industries, products, and services. Understanding...

SMS-iT’s AI approach to customer segmentation

SMS-iT’s AI approach to customer segmentation

SMS-iT employs advanced artificial intelligence technology to enhance customer segmentation for businesses. Customer segmentation is a strategic process that involves categorizing a company's clientele into distinct groups based on shared attributes such as...