SMS-iT’s AI approach to customer segmentation

SMS-iT’s AI approach to customer segmentation

SMS-iT employs advanced artificial intelligence technology to enhance customer segmentation for businesses. Customer segmentation is a strategic process that involves categorizing a company’s clientele into distinct groups based on shared attributes such as...
Leveraging next-best-action recommendations in SMS-iT CRM

Leveraging next-best-action recommendations in SMS-iT CRM

Next-best-action recommendations in SMS-iT CRM utilize predictive analytics and machine learning algorithms to suggest optimal customer interactions. These recommendations are based on various data points, including past interactions, purchase history, demographics,...