by SMS-iT | Jul 18, 2024 | Stories
Sentiment analysis, also referred to as opinion mining, is a computational technique used to determine the emotional tone or attitude expressed in written text. This process involves examining various forms of textual data, including social media content, product...
by SMS-iT | Jul 18, 2024 | Stories
Sales enablement content management is a critical component of successful sales strategies. It encompasses the creation, organization, and distribution of content designed to support sales teams in their interactions with prospects and customers throughout the sales...
by SMS-iT | Jul 18, 2024 | Stories
In the contemporary digital landscape, businesses are increasingly adopting AI-powered chatbots to enhance their customer service capabilities. These advanced virtual assistants are transforming customer interactions, offering numerous advantages that contribute to...
by SMS-iT | Jul 17, 2024 | Stories
Customer segmentation is the process of dividing a customer base into groups that share similar characteristics such as demographics, behavior, and purchasing patterns. This allows businesses to tailor their marketing efforts and product offerings to better meet the...
by SMS-iT | Jul 17, 2024 | Stories
SMS-iT incorporates artificial intelligence into its email marketing platform to enhance personalization, targeting, and campaign optimization. The system utilizes customer data and machine learning algorithms to create more effective email marketing strategies. By...
