Mapping customer journeys with SMS-iT’s AI-powered CRM

Mapping customer journeys with SMS-iT’s AI-powered CRM

The customer journey encompasses the entire process of a customer’s interaction with a company or brand, from initial awareness to post-purchase engagement. This journey is not linear and can vary significantly across industries, products, and services....
SMS-iT’s AI approach to customer segmentation

SMS-iT’s AI approach to customer segmentation

SMS-iT employs advanced artificial intelligence technology to enhance customer segmentation for businesses. Customer segmentation is a strategic process that involves categorizing a company’s clientele into distinct groups based on shared attributes such as...