by SMS-iT | Jun 24, 2024 | Stories
CRM user experience plays a crucial role in the success of any customer relationship management system. User experience refers to the overall experience of a person using a particular product or service, in this case, a CRM system. It encompasses the user interface,...
by SMS-iT | Jun 24, 2024 | Stories
In today’s highly competitive business landscape, companies are constantly seeking ways to gain a competitive edge and maximize their customer lifetime value (CLV). One of the most effective tools in achieving this goal is the use of AI-driven predictive...
by SMS-iT | Jun 24, 2024 | Stories
A/B testing, also known as split testing, is a method of comparing two versions of a marketing asset to determine which one performs better. In the context of SMS marketing, A/B testing involves sending out two different versions of a text message to a subset of your...
by SMS-iT | Jun 24, 2024 | Stories
CRM data quality refers to the accuracy, completeness, consistency, and reliability of the customer information stored in a company’s CRM system. The impact of CRM data quality cannot be overstated, as it directly affects the effectiveness of marketing, sales,...
by SMS-iT | Jun 24, 2024 | Stories
In today’s competitive business landscape, customer retention is crucial for the long-term success of any company. With the rise of artificial intelligence (AI) and predictive analytics, businesses now have the ability to accurately predict customer renewal...
