by SMS-iT | Jul 1, 2024 | Stories
Thought leadership content engagement metrics are crucial for businesses to evaluate the effectiveness of their content in reaching and engaging their target audience. These metrics include website traffic, social media engagement, email open rates, click-through...
by SMS-iT | Jul 1, 2024 | Stories
In the current competitive business environment, understanding and forecasting customer behavior is essential for sustained success. AI-driven predictive customer lifetime value (CLV) analysis has emerged as a critical tool in this regard. By utilizing advanced...
by SMS-iT | Jul 1, 2024 | Stories
Customer Relationship Management (CRM) systems are essential tools in modern business operations, storing and managing critical customer data. These systems contain sensitive information such as contact details, purchase histories, and communication records. The...
by SMS-iT | Jun 30, 2024 | Stories
Conversational marketing has evolved significantly since its inception. Initially, marketing was predominantly unidirectional, with companies broadcasting messages to consumers through traditional advertising channels. However, technological advancements have...
by SMS-iT | Jun 30, 2024 | Stories
SMS-iT CRM’s geolocation features enable businesses to monitor and examine customer locations in real-time. This functionality provides valuable data on customer behavior and preferences based on geographical information. By leveraging geolocation data,...
