SMS-iT Blog

Mapping customer journeys with SMS-iT’s AI-powered CRM

Mapping customer journeys with SMS-iT’s AI-powered CRM

The customer journey encompasses the entire process of a customer's interaction with a company or brand, from initial awareness to post-purchase engagement. This journey is not linear and can vary significantly across industries, products, and services. Understanding...

SMS-iT’s AI approach to customer segmentation

SMS-iT’s AI approach to customer segmentation

SMS-iT employs advanced artificial intelligence technology to enhance customer segmentation for businesses. Customer segmentation is a strategic process that involves categorizing a company's clientele into distinct groups based on shared attributes such as...

Leveraging next-best-action recommendations in SMS-iT CRM

Leveraging next-best-action recommendations in SMS-iT CRM

Next-best-action recommendations in SMS-iT CRM utilize predictive analytics and machine learning algorithms to suggest optimal customer interactions. These recommendations are based on various data points, including past interactions, purchase history, demographics,...

Implementing smart chatbots for sales using SMS-iT CRM

Implementing smart chatbots for sales using SMS-iT CRM

In the contemporary digital landscape, businesses are continually exploring innovative methods to optimize their sales processes and enhance customer interactions. Smart chatbots have emerged as a valuable tool for sales teams, offering numerous advantages that can...

Leveraging predictive sales analytics with SMS-iT CRM

Leveraging predictive sales analytics with SMS-iT CRM

Predictive sales analytics is a sophisticated approach that utilizes data, statistical algorithms, and machine learning techniques to forecast future outcomes based on historical information. In sales, this methodology can predict customer behavior, identify potential...